As birth rates fall baby-boomers are rolling into old age at horrifying rates. In a year more adult nappies will be sold than baby poop catchers.
One in three adults—more than 80% of them women—have bladder control issues. So K-C makes the Poise Impressa which inserts into the vagina like a tampon and promptly pinches off urine.
Ads for the Impressa tout, “lets you laugh without leaks.”
K-C plans to laugh and pee all the way to the bank.