Assessed the ‘world’s most technologically advanced’ bike, the elegant One-77 is based on Ashton-Martin's $1.6 million 750hp supercar of the same breeding stock.
Yet more astonishing is how quickly One-77 buyers are willing to fork-out the price of a sizeable house in Brazil, China, or Texas to pre-order the feather-weight two-wheeler.
Sure the seat will sample biometrics from the middle of your ass-crack. And yea, the two-wheeler has built-in blue-tooth wireless so you can hands-free your cell calls while peddling furiously down the road. Oh, expect the superbike touch-screen display mounted on a one-finger-lift-frame built from carbon-fiber to keep a smile on your face, but for $40k without a kick-stand?.
Project manager Simon Roberts says, ‘the cranks measure the left and right leg power 200 times a second and the electronics on the handle bars measure things like GPS, heart rate, temperature, humidity, and altitude.’ No. The bike doesn't come with a blow-up doll or instructions on how to adapt one.
In a world where billions are scrambling for food clean water the decadence of sticking a $40,000 bike on a roof-rack does seem somehow wrong.
