Ignoring the anachronistic names Ken and Barbie as the possible culprits the company is instead remaking dolls in THEIR version of customer's image.
Last year Barbie showed up fat, svelt and somewhere in between topped with blond, red, blue and Afro style hair.
Yesterday Ken showed up the same strange way.
Ken now ranges from the corpulent, bespectacled Michael Moore model to the oddly inappropriate Jihadi version complete with suicide bomb and AK47. Oh and lets not leave out the man-bunned ambiguously gendered tranny model too.
So will the little girls (and gender confused boys) go for the new lines? Or will the two dolls and the kids that buy them get replaced by androids in the end? Stay tuned.