Researchers from Washington State University analyzed a billion tweets from a million Twitter users. The more opinionated the tweets were, the more influential the tweeters were assumed to be.
Despite real experts among the twitter users, the tweeters who 'yelled' louder had more followers and more retweets of their inaccurate and error prone assertions. The accuracy of predictions though were close, the pros got it right 47% while the amateurs guessed right 45% of the time.
The stats showed people trusted 'loud' amateurs more than 'loud' pros. The researchers think people are irrational when deciding who is right and who is wrong, giving precedence to those that simply exude confidence, despite being wrong most of the time.
Oh, did you know adding all the numbers on a roulette wheel equals 666?
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